Sign In

Brand Profile: Dragon Alliance Eyewear

Last updated 6 years ago

Dragon Alliance Eyewear is a brand that has made in impact in the realms of both eyewear and apparel. This brand is one of the best choices for individuals searching for sunglasses, snow goggles, or accessories. Let’s take a deeper look at what Dragon Alliance Eyewear has to offer.


Dragon Alliance Eyewear was founded in 1993 from the Southern California garage of Will Howard, a visionary who wished to develop high-quality eyewear for a number of sports. Howard designed his gear with the style and needs of young boarders and bikers in mind, infusing unique colors and shapes into functional eyewear. After establishing himself in the sunglass market, Howard recruited fellow snowboarders to create goggles specifically for snowboarding. First selling his products out of surf shops in California, Howard soon expanded Dragon Alliance Eyewear to Hawaii and Florida. Due to the success of the brand and the quality of its products, Dragon Alliance Eyewear soon expanded into Australia and other international markets.

Eyewear Specialties

The eyewear created by Dragon Alliance is made specifically for surfing, snowboarding, or dirt biking. While sunglasses are the primary product for the company, its snowboarding goggles are also a major component of the brand’s selection. Dragon Alliance sunglasses typically feature advanced side protection to guard the eyes from flying water and debris. This, along with the polarized polycarbonate lenses that protect against 100% of harmful ultraviolet rays in sunlight, means that Dragon Alliance’s sunglasses and snow goggles can protect the eyes from the hazards of outdoor sports.


Along with high-quality eyewear, Dragon Alliance offers apparel designed specifically for boarders and bikers. In particular, Dragon Alliance Eyewear’s t-shirts exemplify the brand’s commitment to quality and functionality. Made from combed ring-spun cotton with woven, rather than printed, labels, these shirts are perfect for any sport.

At EJ’s Sunglasses, we offer Dragon Alliance Eyewear sunglasses, goggles, and apparel. To learn more about the products that we offer, call EJ’s Sunglasses today at (888) 851-3892.


  • Loading comments... Spinner
Do you like EJ's Sunglasses LLC?

  • Hours:

  • Closed Sunday
  • 9:00 AM to 5:00 PM Monday
  • 9:00 AM to 5:00 PM Tuesday
  • 9:00 AM to 5:00 PM Wednesday
  • 9:00 AM to 5:00 PM Thursday
  • 9:00 AM to 5:00 PM Friday
  • 10:00 AM to 1:00 PM Saturday


  • Recent Posts
    • Loading posts... Spinner
  • View All
  • Recent Comments
    • Loading comments... Spinner
  • Related Links
  • Popular Tags
    • Loading tags... Spinner